The purpose of this Charter is to define the official marketing, grassroots outreach, and community engagement programs of the CEC.

This document governs how the CEC grows membership, builds community participation, and delivers public facing programs.

This Charter applies to all marketing, outreach, community engagement, and public communications activities delivered under the CEC banner, including ambassadors, volunteers, chapters, and affiliated outreach initiatives.

The following outreach channels are approved for use:

• Business and community cold calling
• Community and advocacy door knocking
• Farmers market and community booths
• Small and mid sized trade and local business event booths

Outreach activity shall be planned and resourced based on field tested performance benchmarks:

Man hours per conversion and cost efficiency shall be reviewed regularly to guide resource allocation.

All members recruited through marketing and outreach programs will be invited to participate in the Ambassador and Volunteer Program.

The primary strategy is to shift outreach from single person execution to a scalable, community led delivery model centred on Economic Symposiums delivered locally by trained Lead Ambassadors.

The objective is to create a national grassroots movement rather than a centrally managed communications campaign.

Members may participate as Ambassadors or volunteers.

A subset of Ambassadors may be designated as Lead Ambassadors.

Ambassadors and volunteers may participate in:

• Staffing community booths
• Door to door outreach
• Phone and calling campaigns
• Local event participation
• Business and community introductions
• Community content creation aligned to monthly agendas
• Supporting the organization and delivery of Economic Symposiums

Economic Symposiums are structured, community focused forums where participants discuss:

• Local and national economic challenges
• Community level solutions aligned with the CEC mission

CEC shall deliver training and coaching programs to prepare Ambassadors and Lead Ambassadors to organize and host Economic Symposiums.

A monthly outreach and symposium agenda shall be defined and distributed by the designated program lead.

This ensures:

• Aligned messaging
• Consistent priorities
• Coordinated outreach activity
• Aligned forum themes
• Community led content creation

All Ambassador and chapter content must align with the monthly agenda themes.

Community driven digital promotion is a core growth lever.

CEC shall provide training, tools, and templates to support Ambassadors and Lead Ambassadors in:

• Promoting local events and forums
• Sharing community outcomes and discussions
• Building local audience reach
• Driving traffic to registration and membership channels

CEC marketing and outreach programs operate under a distributed movement structure that enables:

• A unified national message
• Decentralized execution
• Locally driven engagement
• Volunteer led presence
• A distributed national network of community delivered forums

All marketing and outreach activities must comply with:

• CEC branding standards
• Approved messaging frameworks
• Public representation and conduct standards

Detailed brand and communications standards are defined in the CEC Brand and Communications Manual.

CEC may produce and distribute promotional merchandise including apparel, pins, rings, printed materials, and other branded items in support of outreach programs.

Merchandise programs shall comply with branding standards and vendor approval processes defined in the Operations and Foundation Governance documents.

Ambassadors and Lead Ambassadors shall encourage participation in:

• Community sessions
• Economic Symposiums
• Founder hosted events

Participation shall be directed through approved registration channels.

Founder hosted events may be delivered at designated locations when scheduling permits.

Initial pilot targets include:

This Charter operates under the authority of:

• CEC Constitution
• CEC Foundation Governance Manual
• CEC Business Association Governance Charter

All financial approvals, reimbursements, vendor contracts, and audit functions are governed by the CEC Foundation Governance Manual.